››››Social media & content

Strategy first. Content built to move people.

Every month starts with a plan, not a blank content calendar. Each post leads people to your blog and newsletter, building an audience you own. Targeted ads are part of the plan from day one, because organic reach alone no longer gets you seen.

Awareness
In front of the right people
Relevance
Speaks to your ideal client
Conversion
Attention into enquiries
Questions we hear
Do I need to provide my own photos and content?

Not necessarily. We work with what you have and can help plan or create content that fits your brand. Your own project photos usually perform best, so we will guide you on what to capture.

Why is ad spend part of your social media strategy?

Organic reach on its own rarely reaches the right people anymore. A modest, targeted ad budget makes sure your content is seen by your ideal audience.

Will I approve content before it is posted?

Yes. Your monthly content plan is shared for review before the month begins, and nothing is published without your sign-off.

Como Flooring Instagram feed after Birdseye Digital: warm lifestyle photography and a consistent editorial look
After
Como Flooring Instagram feed before
Before

Como Flooring, before and after

››››Email marketing

The list you own, working while you are not.

Social media builds attention. Email is where you own the relationship, capturing the people interested enough to stay and keeping that connection warm without an algorithm deciding who sees it.

Growth
Visitors become subscribers
Relevance
Segmented, targeted sends
Nurture
Subscribers become clients
Questions we hear
Which email platforms do you work with?

We work across Mailchimp, Flodesk and Brevo, so we can fit into the system you already use or recommend one if you are starting fresh.

How often should I send emails to my list?

Consistency matters more than frequency. We help you find a rhythm that keeps you visible without overwhelming your subscribers.

How do I grow my email list?

We connect your website, social media and blog so interested visitors have a simple reason to subscribe, such as a guide or catalogue.

A laptop on a wooden desk beside plants, open on a newsletter design
››››Professional SEO

Groundwork that keeps paying off.

SEO is not a quick fix. The same blog content your social media sends people to does the SEO work behind the scenes, and every month brings small, steady improvements that are tracked and reported.

Visibility
Found and understood by Google
Relevance
What your clients really search
Authority
Trust built month by month
Questions we hear
How long does SEO take to show results?

Most businesses see meaningful movement within three to six months, with smaller wins often showing sooner. We track your keywords every month, so you can see the progress for yourself.

What is included in your monthly SEO?

A search-optimised blog post, website copy updates where needed, your Google Business Profile and help gathering reviews, plus a clear monthly report.

Is SEO a once-off service or an ongoing partnership?

It works best as an ongoing partnership. We do not lock you into long contracts, and our standard notice period is 60 days.

Google search open on a laptop next to a coffee mug
››››Website design

Built to convert, not just to look good.

A website's job is to do something. It is the home base every post, ad and email points to, so we build it around your goals and keep it working long after launch day.

Clarity
An obvious next step
Credibility
Trust from the first second
Conversion
Enquiries, sales, bookings
A website shown on a laptop and phone in a styled workspace
››››Google Ads

Every rand working, not just spent.

Ad spend without active management is just spend. We manage your campaigns every week, not once a month, so your budget keeps working harder.

Targeting
People already searching
Optimisation
Refined week to week
Accountability
Reports that show what works
Questions we hear
Is ad spend included in your management fee?

No. Your ad spend is paid directly to Google or Meta. We recommend a starting budget based on your industry and goals, and we are always clear about where every rand goes.

How quickly will I see results from Google Ads?

Ads can start bringing in traffic within days of going live. We monitor closely in the first few weeks, refining keywords and targeting.

Do you manage Meta ads as well as Google Ads?

Yes. Where it makes sense, we run them together so your budget works across both platforms instead of competing with itself.

A laptop showing campaign performance charts in warm light
››››LaunchBird digital catalogues

Let your catalogue do the work.

Turn a static PDF into a live LaunchBird, built to be found online and set up to turn interest into enquiries. Every LaunchBird lives in your own Nest, with a monthly report on which products get the most attention.

Always live
Update once, current everywhere
Built to be found
Readable by Google
Enquiries
Lead capture built in
Questions we hear
What is the difference between a new catalogue and a conversion?

A new catalogue is designed from the ground up. A conversion turns a catalogue or brochure you already have into a live, interactive LaunchBird.

Can Google find my LaunchBird catalogue?

Yes. Unlike a PDF, your LaunchBird is structured so search engines can read and index its content.

Can my catalogue be updated after it goes live?

Yes. The Nest subscription includes three amendments a month, and they go live everywhere at once.

››››Prices and service guides

Transparent pricing, all in one place.

We believe in being upfront. Browse our full service guides and prices in the Nest whenever you are ready, with no forms to fill in and no obligation at all.

Birdseye Digital Services and Pricing guide 2026LaunchBird Catalogues guideProfessional SEO price guide 2026

Not sure where to start?

Tell us a little about your business and where you would like to grow. Erica will come back to you personally with honest thoughts on what would help most.

Get in touch