Privacy Policy

Last updated October 2026

At Birdseye Digital cc, we respect your privacy and are committed to protecting your personal information. This policy explains how we collect, use and safeguard your information in line with the South African Protection of Personal Information Act (POPIA).

Information we collect

We may collect and process the following personal information:

  • Contact details: name, email address, phone number and physical address

  • Business information: company name, industry and job title

  • Technical data: IP address, browser type and usage patterns, collected through cookies on our website and digital catalogues

  • Marketing data: your preferences for receiving marketing and communications from us

How we collect it

We collect information when you contact us, complete a form on our website, sign up to view one of our digital catalogues or guides, subscribe to our newsletter, or become a client.

How we use your information

We use your information to:

  • Provide our digital marketing services

  • Respond to your enquiries and communicate about projects and approvals

  • Send you the guides, catalogues and newsletters you have signed up for

  • Improve our website and services

  • Comply with legal obligations under South African law

Marketing communications

If you sign up to view our catalogues or guides, or subscribe to our newsletter, we may send you occasional emails about our services. Every email includes an unsubscribe link, and you can opt out at any time.

Who we share your information with

We do not sell your information. We only share it with trusted service providers who help us run our business, such as our email marketing platform (Brevo), our digital catalogue platform, our customer management platform, and Google and Meta for analytics and advertising. We also share information with specialised subcontractors when needed to deliver our services to you, or when required by law.

Some of these providers store information on servers outside South Africa. We only use providers that apply appropriate safeguards to protect your information.

How we protect your information

We use industry-standard security measures to prevent unauthorised access, disclosure or loss of your personal information.

How long we keep your information

We keep your information only for as long as we need it for the purposes in this policy, or as required by law.

Your rights

Under POPIA, you have the right to:

  • Request a copy of the personal information we hold about you

  • Ask us to update or correct inaccurate information

  • Ask us to delete your personal information, subject to legal retention requirements

  • Object to the processing of your information for marketing purposes

  • Lodge a complaint with the Information Regulator at inforegulator.org.za

Contact our Information Officer

If you have questions about this policy or wish to exercise your rights, please contact our founder and Information Officer:

Erica Wagner
erica@birdseyedigital.co.za

Birdseye Digital cc | Reg. No. 2006/195825/23 | VAT No. 4900315203